For a conversion Embassy Suites franchise, what is the typical length of the franchise term?
Embassy_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
| Provision | Section in | Summary |
|---|---|---|
| Franchise | ||
| Agreement (“FA”), | ||
| Spa Amendment | ||
| and HITS | ||
| Agreement | ||
| a. Length of the franchise term | New Construction: Generally, at midnight on the last day of the month 23 years after the Effective Date. Conversion: Generally, at midnight on the last day of the month 10 to 20 years after the Opening Date. |
Source: Item 17 — RENEWAL, TERMINATION, TRANSFER AND DISPUTE RESOLUTION (FDD pages 77–87)
What This Means (2025 FDD)
According to Embassy Suites's 2025 Franchise Disclosure Document, the length of the franchise term depends on whether it is a new construction or a conversion. For a conversion franchise, the term is generally at midnight on the last day of the month 10 to 20 years after the Opening Date.
This means that if you are converting an existing hotel to an Embassy Suites, the franchise agreement will typically last between 10 and 20 years from the date the hotel opens as an Embassy Suites. The specific length within that range may depend on factors such as the condition of the property, the market, and negotiations with Embassy Suites.
A prospective franchisee should clarify with Embassy Suites what specific term they would offer for the conversion of their property and what factors influence the length of the initial franchise term.