Can Embassy Suites change the Chain Code for the Brand at any time?

According to the 2025 Embassy Suites Franchise Disclosure Document, Embassy Suites has the discretion to modify, remove, or replace the Chain Code for the brand at any time. The Chain Code is defined as the code used to identify the brand within the Reservation Service. This means that Embassy Suites franchisees must be aware that the identifier used for the brand within the reservation system is subject to change.

For a prospective franchisee, this clause indicates that Embassy Suites retains control over brand identification within its reservation systems. While the FDD does not elaborate on the reasons for such changes, it is common for franchisors to update their systems and branding for various strategic reasons, including marketing and technology upgrades.

Although the FDD states that Embassy Suites may modify the Chain Code for the Brand at any time, prospective franchisees should inquire about the frequency and potential impact of such changes on their operations. Understanding the reasons behind these changes and how they might affect the franchisee's business is crucial for making an informed investment decision.