Does the 'Brand' for Embassy Suites include Hilton Worldwide or its Affiliates?

According to the 2025 Embassy Suites Franchise Disclosure Document, the term 'Brand' for Embassy Suites does not include Hilton Worldwide or its affiliates. The brand name specifically identifies the chain of hotels operated under the same Chain Code and Standards. This distinction clarifies that while Embassy Suites is associated with Hilton, it is a separate entity for the purposes of the franchise agreement.

This definition is important for franchisees as it defines the scope of the franchise agreement and the responsibilities of each party. By explicitly excluding Hilton Worldwide and its affiliates from the definition of 'Brand,' the document ensures that the franchisee's relationship is primarily with Hilton Franchise Holding LLC, as indicated in the franchise agreement. This distinction helps to avoid any confusion about which entity is responsible for providing support, enforcing standards, and managing the franchise system.

Furthermore, the FDD specifies that the 'Brand' does not include other brands, product lines, or chains of hotels that incorporate the words 'Embassy,' 'Suites,' or 'Hilton' as part of their brand name. This further clarifies the scope of the Embassy Suites franchise and prevents potential conflicts or overlaps with other Hilton-affiliated brands. Prospective franchisees should carefully review this definition to understand the specific brand they are investing in and the limitations of the franchise agreement.