Who bears the cost and expense of advertising and promotion for an Embassy Suites franchise?
Embassy_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
- 5.1.7 advertise and promote the Hotel and related facilities and services on a local and regional basis in a first-class, dignified manner, using our identity and graphics Standards for all System Hotels, at your cost and expense.
You must submit to us for our approval samples of all advertising and promotional materials that we have not previously approved (including any materials in digital, electronic or
computerized form or in any form of media that exists now or is developed in the future) before you produce or distribute them. You will not begin using the materials until we approve them. You must immediately discontinue your use of any advertising or promotional material we disapprove, even if we previously approved the materials;
- 5.1.8 participate in and pay all charges in connection with all required System guest complaint resolution programs, which programs may include chargebacks to the Hotel for guest refunds or credits and all required System quality assurance programs, such as guest comment cards, customer surveys and mystery shopper programs.
You must maintain minimum performance Standards and scores for quality assurance programs we establish;
Source: Item 22 — CONTRACTS (FDD page 97)
What This Means (2025 FDD)
According to Embassy Suites's 2025 Franchise Disclosure Document, franchisees are responsible for the costs and expenses of local and regional advertising and promotion for their hotel. Specifically, franchisees must advertise and promote their Embassy Suites hotel and related facilities in a dignified manner, adhering to the brand's identity and graphic standards.
Embassy Suites franchisees must submit all advertising and promotional materials that have not been previously approved to the franchisor for their approval before they are produced or distributed. Franchisees cannot use these materials until they receive approval. Embassy Suites also retains the right to disapprove any advertising or promotional material, even if it was previously approved, and franchisees must immediately stop using the disapproved material.
In addition to local advertising, Embassy Suites franchisees are required to participate in and pay for all charges related to system guest complaint resolution programs and quality assurance programs. These programs may include chargebacks to the hotel for guest refunds or credits, customer surveys, and mystery shopper programs. Franchisees must also maintain minimum performance standards and scores for these quality assurance programs.