What was the average occupancy rate for all New Generation Comparable Embassy Suites hotels in 2024?
Embassy_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
| Occupancy | 2023 | 2024 |
|---|---|---|
| Average Occupancy of all New Generation Comparable Hotels | 74.4% | 76.9% |
| Median Occupancy of all New Generation Comparable Hotels | 74.1% | 76.6% |
| Number & Percentage of New Generation Comparable Company-Managed Hotels | 1/33.3% | 2/66.7% |
| which met or exceeded Average Occupancy | ||
| Number & Percentage of New Generation Comparable Company-Managed Hotels | 1/33.3% | 2/66.7% |
| which met or exceeded Median Occupancy |
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 87–92)
What This Means (2025 FDD)
According to Embassy Suites's 2025 Franchise Disclosure Document, the average occupancy rate for all New Generation Comparable Hotels in 2024 was 76.9%. The FDD specifies that this data pertains to hotels opened during or after 2015, which represent the most recent generation of Embassy Suites hotels.
In 2024, the occupancy rate for all New Generation hotels ranged from 59.1% to 95.6%. It is important to note that these figures are based on information reported to Hilton Worldwide by individual System Hotels.
The FDD also indicates that a hotel's financial performance can be influenced by various factors, including competition, the presence of chain affiliations among competitors, the age and customer base of competing hotels, the amenities offered, and the demand for hotel accommodations in the area. Prospective franchisees should consider these factors and consult with professional advisors to assess the potential occupancy rates and overall financial performance of their specific location.
Embassy Suites advises potential franchisees to consult with legal, accounting, and other professional advisors before entering into any agreement. They also recommend conducting a market study to project potential sales, costs, income, and profits, taking into account the specific characteristics of the location and competitive landscape.