What was the average occupancy of all New Generation Comparable Embassy Suites hotels in 2023?
Embassy_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
| Occupancy | 2023 | 2024 |
|---|---|---|
| Average Occupancy of all New Generation Comparable Hotels | 74.4% | 76.9% |
| Median Occupancy of all New Generation Comparable Hotels | 74.1% | 76.6% |
| Number & Percentage of New Generation Comparable Company-Managed Hotels | 1/33.3% | 2/66.7% |
| which met or exceeded Average Occupancy | ||
| Number & Percentage of New Generation Comparable Company-Managed Hotels | 1/33.3% | 2/66.7% |
| which met or exceeded Median Occupancy |
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 87–92)
What This Means (2025 FDD)
According to Embassy Suites's 2025 Franchise Disclosure Document, the average occupancy of all New Generation Comparable Hotels in 2023 was 74.4%. This data is based on information routinely reported to Hilton Worldwide by individual System Hotels. These "New Generation Comparable Hotels" consist of 47 Embassy Suites hotels opened during or after 2015, representing the most recent prototype of the brand. Of these, 3 were Company-Managed and 44 were Franchisee-Managed.
For a prospective franchisee, this occupancy rate provides a benchmark for assessing the potential performance of a new, modern Embassy Suites location. It's important to note that this is an average, and individual hotel performance can vary significantly. The FDD also indicates that the occupancy rate for all New Generation Hotels ranged from 49.6% to 95.9% in 2023, highlighting the range of possible outcomes.
Embassy Suites also provides data on the median occupancy rate for these hotels, which was 74.1% in 2023. The franchisor also provides data on the number and percentage of Company-Managed hotels that met or exceeded the average occupancy. This additional information can help potential franchisees understand the distribution of performance among the New Generation Comparable Hotels and assess their own potential for success. It is important to consider the factors that can affect a hotel's financial performance, such as competition, location, and amenities, before making any decisions.