What was the average occupancy index of all comparable Embassy Suites hotels in 2023?
Embassy_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
| Occupancy Index* | 2023 | 2024 |
|---|---|---|
| Average Occupancy Index of all Comparable Hotels | 110.3 | 111.8 |
| Median Occupancy Index of all Comparable Hotels | 110.5 | 111.5 |
| Number & Percentage of Comparable Company-Managed Hotels which met or | 15/46.9% | 12/37.5% |
| exceeded Average Occupancy Index | ||
| Number & Percentage of Comparable Company-Managed Hotels which met or | 15/46.9% | 13/40.6% |
| exceeded Median Occupancy Index | ||
| Number & Percentage of Comparable Franchisee-Managed Hotels which met or | 97/51.6% | 95/50.5% |
| exceeded Average Occupancy Index | ||
| Number & Percentage of Comparable Franchisee-Managed Hotels which met or | 95/50.5% | 97/51.6% |
| exceeded Median Occupancy Index |
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 87–92)
What This Means (2025 FDD)
According to Embassy Suites's 2025 Franchise Disclosure Document, the average occupancy index for all comparable hotels in 2023 was 110.3. The median occupancy index for the same group of hotels was 110.5.
The occupancy index measures a hotel's occupancy performance relative to a grouping of hotels, with 100 representing a fair share. An index above 100 indicates a better performance than the aggregated group of hotels. The occupancy index is calculated by dividing the hotel occupancy by the competitive set occupancy and multiplying by 100.
Of the comparable Embassy Suites hotels, 46.9% of company-managed hotels met or exceeded the average occupancy index in 2023, while 51.6% of franchisee-managed hotels met or exceeded the average occupancy index. This data provides a benchmark for prospective franchisees to evaluate the potential performance of an Embassy Suites franchise.