What was the average occupancy of all comparable Embassy Suites hotels in 2023?
Embassy_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
| Occupancy | 2023 | 2024 |
|---|---|---|
| Average Occupancy of all Comparable Hotels | 72.9% | 74.4% |
| Median Occupancy of all Comparable Hotels | 73.8% | 75.3% |
| Number & Percentage of Comparable Company-Managed Hotels which met or | 19/59.4% | 20/62.5% |
| exceeded Average Occupancy | ||
| Number & Percentage of Comparable Company-Managed Hotels which met or | 18/56.3% | 18/56.3% |
| exceeded Median Occupancy | ||
| Number & Percentage of Comparable Franchisee-Managed Hotels which met or | 105/55.9% | 101/53.7% |
| exceeded Average Occupancy | ||
| Number & Percentage of Comparable Franchisee-Managed Hotels which met or | 92/48.9% | 92/48.9% |
| exceeded Median Occupancy |
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 87–92)
What This Means (2025 FDD)
According to Embassy Suites' 2025 Franchise Disclosure Document, the average occupancy of all comparable hotels in 2023 was 72.9%. This figure represents the average occupancy rate across a set of 220 hotels that meet specific criteria, such as being active in the system for at least one full calendar year and not undergoing significant changes or damage.
The FDD also provides a range for occupancy rates among all comparable hotels, which varied from 49.6% to 95.9% in 2023. This indicates that while the average occupancy was 72.9%, individual hotels experienced a wide range of occupancy rates, influenced by factors such as location, competition, and amenities. For 'New Generation Comparable Hotels' (those opened during or after 2015), the average occupancy was slightly higher at 74.4% in 2023.
For a prospective Embassy Suites franchisee, this data offers a benchmark for potential performance. However, it's crucial to recognize that these are historical averages and individual hotel performance can vary significantly. The FDD advises consulting with professional advisors and conducting a market study to assess the occupancy rates achievable in a specific location. Factors such as local demand, competition, and the hotel's specific features will all play a role in determining actual occupancy rates.