What is the application date for the 'EMBASSY SUITES BY HILTON (words)' trademark as it pertains to the Embassy Suites franchise?

According to the 2025 Embassy Suites Franchise Disclosure Document, the application date for the trademark 'EMBASSY SUITES BY HILTON (words)' is December 13, 2024. This indicates when HIH, the affiliate holding the rights to the marks, initially applied for federal registration of this specific trademark with the United States Patent and Trademark Office. While the application was made in 2024, it's important to note that the registration date for the same trademark is January 7, 2014, suggesting that an earlier registration exists. The application date reflects a more recent filing, possibly for an updated version or a new class of goods/services.

Understanding the application and registration dates of trademarks is crucial for prospective Embassy Suites franchisees. It provides insight into the timeline of trademark protection and any potential legal challenges or updates related to the brand's intellectual property. Franchisees need to be aware of these dates to ensure they are operating under legally protected trademarks and to understand the franchisor's efforts in maintaining and defending its brand identity.

Embassy Suites franchisees should also note that they are granted a limited, nonexclusive right to use the trademarks within the System, and they must adhere to the guidelines set forth in the Franchise Agreement and Standards. Unauthorized use of the marks can result in infringement and a material breach of the agreement. Therefore, franchisees must stay informed about any changes or updates to the trademarks and their usage to avoid potential legal issues.