Can Embassy Suites add, alter, delete, or otherwise modify elements of the Embassy Suites system?
Embassy_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
Hotel, and for hotel advertising and accounting, whether contained in the Manual or set out in this Agreement or other written communication. The Standards do not include any personnel policies or procedures that we may, at our option, make available to you. You may, in your sole judgment, determine to what extent, if any, any such personnel policies or procedures might apply to the Hotel or Hotel Site.
"System" means the elements, including know-how, that we designate to distinguish hotels operating worldwide under the Brand (as may in certain jurisdictions be preceded or followed by a supplementary identifier such as "by Hilton") that provide to the consuming public a similar, distinctive, high-quality hotel service. The System currently includes: the Brand, the Marks, the Trade Name, and the Standards; access to a reservation service; advertising, publicity and other marketing programs and materials; training programs and materials; and programs for our inspection of the Hotel and consulting with you.
"System Hotels" means hotels operating under the System using the Brand name and the Standards.
[DELETE FOR GU, OL, PE, PO, UAB, EY: "System's Average Monthly Royalty Fees" means the average Monthly Royalty Fees per Guest Room owed to us by all System Hotels in operation in the United States over the twelve (12) full calendar month period immediately preceding the month of termination (the "System's Average Measurement Period"), multiplied by the number of approved Guest Rooms at the Hotel. Any temporary financial accommodations (including but not limited to any Monthly Fee discounts, fee ramps, or fee waivers) are excluded from the calculation of System's Average Monthly Royalty Fees.
Source: Item 22 — CONTRACTS (FDD page 97)
What This Means (2025 FDD)
According to the 2025 Embassy Suites Franchise Disclosure Document, Embassy Suites has the right to modify elements of the Embassy Suites system. The FDD defines the 'System' as elements that distinguish hotels operating under the Embassy Suites brand, including the Brand itself, Marks, Trade Name, Standards, reservation service access, advertising, training, and inspection programs.
The definition of 'Standards' includes all specifications, requirements, criteria and policies developed by Embassy Suites for the hotels' design, construction, operation, marketing, and quality assurance. Given the changing nature of technology, Embassy Suites retains the right to withhold or withdraw approval and modify requirements for websites.
Embassy Suites also has the right to modify, remove, or replace the Chain Code for the Brand at any time at their discretion. They can also implement additions, enhancements, supplements or variants to the Reservation Service. These stipulations grant Embassy Suites broad authority to evolve and adapt the Embassy Suites system, which may require franchisees to adapt their operations and incur costs to comply with these changes.