What activities might participation in Embassy Suites promotional programs involve?
Embassy_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
We may develop promotional programs with third-party companies that feature those companies' branded products or services being offered or used by our System Hotels. By way of example, we have collaborated with Tesla Inc., in connection with our electric vehicle (EV) charging program, and with Mars Petcare and its family of pet care brands in connection with our petfriendly hotel programs. We may launch, modify, and end any such promotional programs at any time. We may require or permit your Hotel to participate in these promotional programs, which can involve: (1) offering specified promotional program products or services to guests; (2) participating in related marketing efforts; (3) following related operating Standards; (4) purchasing and using certain related equipment and supplies; and (5) paying any fees or costs associated with the promotional programs (if any). We may designate approved suppliers for any such promotional programs or related products and services, and we and our affiliates may receive fees, rebates, and other revenues from your purchases related to these promotional programs as described in this Item 8.
Source: Item 8 — RESTRICTIONS ON SOURCES OF PRODUCTS AND SERVICES (FDD pages 45–50)
What This Means (2025 FDD)
According to Embassy Suites' 2025 Franchise Disclosure Document, participation in promotional programs may require franchisees to engage in several activities. These include offering specified promotional program products or services to guests, participating in related marketing efforts, and adhering to related operating standards. Franchisees might also need to purchase and use certain related equipment and supplies. Additionally, there could be fees or costs associated with participating in these promotional programs.
Embassy Suites, in some instances, may designate approved suppliers for these promotional programs or related products and services. The FDD indicates that Embassy Suites and its affiliates may receive fees, rebates, and other revenues from franchisee purchases related to these programs. Examples of past collaborations include programs with Tesla Inc. for electric vehicle charging and with Mars Petcare for pet-friendly hotel initiatives.
It is important for prospective Embassy Suites franchisees to understand the potential financial implications of these programs, including any required purchases or fees, and to evaluate whether the benefits of participation outweigh the costs. Franchisees should also inquire about the specific criteria for selecting approved suppliers and the potential for revenue sharing between Embassy Suites and its affiliates.