Is access to the Reservation Service for Embassy Suites hotels conditional on compliance with the Franchise Agreement?
Embassy_Suites Franchise · 2025 FDDAnswer from 2025 FDD Document
Afford you access to the Reservation Service on the same basis as other System Hotels, as long as you are in full compliance with the obligations set forth in the Franchise Agreement, including all Standards set forth in the Manual. Our Reservation Service
currently connects System Hotels to our global reservations database and global distribution systems. (Franchise Agreement, Section 4.2). However, if your Hotel is in default we may suspend our obligations to you under the Franchise Agreement, including removing the listing of your Hotel from any directories we publish and from any advertising we publish, assessing any applicable non-compliance fee, and/or suspending or removing your Hotel from the Reservations Service. (Franchise Agreement, Section 13.3).
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 53–67)
What This Means (2025 FDD)
According to Embassy Suites's 2025 Franchise Disclosure Document, access to the Reservation Service is conditional on full compliance with the Franchise Agreement. Specifically, franchisees must adhere to all obligations and standards outlined in the agreement and the Manual. This includes all standards, specifications, requirements, criteria, and policies developed by Embassy Suites for the design, construction, operation, marketing, and quality assurance of System Hotels.
If an Embassy Suites hotel is in default, the franchisor may suspend its obligations, including removing the hotel's listing from directories and advertising, assessing non-compliance fees, and suspending or removing the hotel from the Reservation Service. This underscores the importance of maintaining compliance with all aspects of the Franchise Agreement to ensure continued access to the Reservation Service, which is a critical component for attracting and accommodating guests.
This conditionality is a common practice in franchising, as it ensures brand consistency and quality across all locations. By maintaining standards, Embassy Suites protects its brand reputation and the interests of all franchisees within the system. Prospective franchisees should carefully review the Franchise Agreement and Manual to fully understand the obligations and standards required to maintain access to essential services like the Reservation Service.