What symbols must the Ella Cafe franchisee use when displaying the Ella Cafe Marks?
Ella_Cafe Franchise · 2024 FDDAnswer from 2024 FDD Document
l media accounts, e-mail marketing software accounts and other electronic accounts that use the Marks or any portion of them, used by the Franchisee with any Internet directory, website, platform, or similar item in the operation of the Franchised Business. The Franchisee may not create websites, social media accounts, e-mail marketing software accounts or other comparable accounts outside of those which Franchisor license to the Franchisee.
- 9.12. Franchisee shall operate the Franchised Business so that it is clearly identified and advertised as a "ELLA COFFEE HOUSE" business. Franchisee shall use the trademark "ELLA", "ELLA COFFEE HOUSE" and the other Marks which now or hereafter may form a part of the System, on all signs, paper supplies, business cards, uniforms, advertising materials, technology platforms, signs and other articles in the identical combination and manner as the Franchisor may prescribe in writing and the Franchisee shall supply to the Franchisor samples or photographs of the same upon Franchisor's request. Franchisee shall comply with all trademark, trade name, service mark and copyright notice marking requirements and Franchisee shall supply to the Franchisor samples or photographs of the same upon our request.
ARTICLE 10. RECORDS AND REPORTS
10.1 Systems. Franchisee shall use such customer data management, sales data management, administrative, bookkeeping, accounting, and inventory control procedures and systems as Franchisor may specify in the Manual or otherwise in writing.
Source: Item 22 — CONTRACTS (FDD page 50)
What This Means (2024 FDD)
According to Ella Cafe's 2024 Franchise Disclosure Document, franchisees must use specific trademarks and symbols when operating their business. The franchisee is required to operate the franchised business so that it is clearly identified and advertised as an "ELLA COFFEE HOUSE" business. Franchisees must use the trademarks "ELLA", "ELLA COFFEE HOUSE" and other marks that form a part of the Ella Cafe system on all signs, paper supplies, business cards, uniforms, advertising materials, technology platforms, and other articles. These marks must be used in the identical combination and manner as prescribed in writing by Ella Cafe.
To ensure compliance, Ella Cafe requires franchisees to supply samples or photographs of these items upon request. Franchisees are also responsible for complying with all trademark, trade name, service mark, and copyright notice marking requirements. This includes prominently displaying signs, both inside and outside the premises, in the form, color, number, location, and size designated by Ella Cafe, which may include illuminated signs.
These regulations are in place to maintain brand consistency and protect Ella Cafe's trademarks. Franchisees must obtain all necessary permits and licenses for their signs and ensure they comply with all applicable laws and ordinances. Ella Cafe retains the right to require franchisees to update their signage at the franchisee's expense, and franchisees cannot display any signs or advertising that Ella Cafe objects to. These measures help ensure that each Ella Cafe location accurately represents the brand and adheres to the company's standards.