What specific document contains the representations that the Developer should rely on from Ella Cafe?
Ella_Cafe Franchise · 2024 FDDAnswer from 2024 FDD Document
Except for representations contained in Franchisor's franchise disclosure document provided to Developer or its Owners in conjunction with this franchise offering, Developer represents that neither Franchisor nor its agents or representatives have made any representations, and neither Developer nor its Owners have relied on representations made by Franchisor or its agents or representatives, concerning actual or potential Gross Sales, expenses, or profits of a Coffee House.
Source: Item 23 — RECEIPTS (FDD pages 50–181)
What This Means (2024 FDD)
According to Ella Cafe's 2024 Franchise Disclosure Document, a developer should only rely on the representations contained within the franchise disclosure document provided to them. The document must be provided to the developer or their owners in conjunction with the franchise offering.
Ella Cafe states that neither they, nor their agents or representatives, have made any representations regarding actual or potential gross sales, expenses, or profits of a Coffee House, except for what is in the franchise disclosure document. The developer also acknowledges that they have not relied on any representations made by Ella Cafe or its representatives outside of the disclosure document.
This clause emphasizes the importance of the FDD as the primary source of information for prospective franchisees. It protects Ella Cafe from claims based on verbal or undocumented promises. Developers should carefully review the FDD and seek professional advice to fully understand the potential risks and rewards of investing in an Ella Cafe franchise.