What is the serial number for the ELLA trademark used by Ella Cafe?

According to Ella Cafe's 2024 Franchise Disclosure Document, the ELLA trademark has a serial number of 97444517. The application date for this trademark was June 06, 2022, and it falls under the International Class 043. This class typically includes services for providing food and drink, which aligns with Ella Cafe's business.

Ella Cafe's affiliate, Cool Coffee Holdings, LLC, owns the trademarks and has granted Ella Cafe the exclusive right to sublicense these trademarks to franchisees throughout the United States via an Intercompany License Agreement. This agreement is perpetual and can only be modified by mutual consent. It can be canceled by Cool Coffee if Ella Cafe misuses the trademarks and fails to correct the misuse, or if Ella Cafe discontinues commercial use of the trademarks for over a year. However, the agreement ensures that the franchisee's rights remain unaffected even if the Intercompany License Agreement is terminated.

As a franchisee, it's crucial to use the trademarks only as designated by Ella Cafe, with the appropriate symbols (®/™/SM), and solely for the operation and promotion of the franchised business. Franchisees cannot use the trademarks in their corporate name or to incur obligations on behalf of Ella Cafe. Additionally, franchisees must promptly notify Ella Cafe of any trademark infringement or challenges and follow their instructions for trade name registrations. Ella Cafe, at its discretion, may defend franchisees against legal actions related to trademark infringement, but franchisees must comply with any required modifications or substitutions of the marks at their own expense.