What is the serial number for the ELLA COFFEE HOUSE trademark application for Ella Cafe?

According to Ella Cafe's 2024 Franchise Disclosure Document, the serial number for the ELLA COFFEE HOUSE trademark application is 97444527. The application was filed on June 06, 2022, and it falls under International Class 043. This information is crucial for prospective franchisees as it identifies the specific trademark being licensed for use in their Ella Cafe business.

It's important to note that Ella Cafe's affiliate, Cool Coffee Holdings, LLC, owns the trademarks and grants Ella Cafe the exclusive right to sublicense them to franchisees. This arrangement is formalized through an Intercompany License Agreement, which ensures franchisees can legally use the trademarks. The agreement remains in effect unless Ella Cafe misuses the trademarks and fails to correct the misuse, or if Ella Cafe discontinues commercial use of the trademarks for over a year.

While Ella Cafe is not obligated to protect a franchisee's right to use the marks, they may do so at their discretion. Franchisees are required to immediately report any trademark infringements or challenges to Ella Cafe and must follow the franchisor's instructions on trademark usage, including the appropriate symbols. Franchisees cannot use the trademarks in their corporate name or to incur debt on behalf of Ella Cafe. This ensures consistent brand representation and protects the integrity of the Ella Cafe brand.

Prospective franchisees should be aware that Ella Cafe has the right to substitute different trademarks if the current ones become unusable or if the substitution benefits the system. Franchisees must comply with any changes to trademark usage at their own expense. This highlights the importance of staying updated with the franchisor's guidelines and being prepared for potential changes in branding.