Who is responsible for the cost of displaying required signs for an Ella Cafe franchise?
Ella_Cafe Franchise · 2024 FDDAnswer from 2024 FDD Document
m time to time, including but not limited to periodic interior and exterior painting; resurfacing of the parking lot; roof repairs; and replacement of obsolete or worn-out signage, floor coverings, furnishings, equipment and décor. Franchisee acknowledges that the System Standards may include requirements for cleaning, maintenance, and repair.
- (a) Franchisee shall prominently display, at Franchisee's expense, both on the interior and exterior of the Franchisee's ELLA Coffee House business premises, signs in such form, color, number, location and size, and containing such Marks Franchisor may designate. Franchisor may require the Franchisee to use illuminated signs. Franchisee shall obtain all permits and licenses required for such signs and will also be responsible for ensuring that all signs comply with all laws and ordinances. Franchisee shall not display in or upon Franchisee's ELLA Coffee House business premises any sign or advertising of any kind to which Franchisor may object. Franchisee reserves the right to require Franchisee to update Franchisee's signage at any time at Franchisee's sole expense.
- (b) Franchisee shall conform to all quality and customer service standards prescribed by the Franchisor in writing.
- 7.14 Remodeling. Franchisee recognizes that from time to time, Franchisor may introduce, as part of the System, other methods or technology which require certain System modifications including, without limitation, new computer hardware and software, equipment; methods, recipes, new or different payment systems; loyalty programs; certifications and licenses; furnishings and new techniques and methodologies, and additional or substitute trademarks, service marks, and
copyrighted materials. Changes to the System may further include, without limitation, abandoning the System altogether in favor of another system in connection with a merger, acquisition, other business combination;
Source: Item 22 — CONTRACTS (FDD page 50)
What This Means (2024 FDD)
According to Ella Cafe's 2024 Franchise Disclosure Document, the franchisee is responsible for the costs associated with displaying required signs. The franchisee must display signs in the form, color, number, location, and size that Ella Cafe designates, both on the interior and exterior of the premises. These signs must contain the marks that Ella Cafe designates.
This includes the expense of illuminated signs if Ella Cafe requires them. The franchisee is also responsible for obtaining all necessary permits and licenses for the signs, ensuring they comply with all applicable laws and ordinances. Ella Cafe retains the right to require franchisees to update their signage at any time, with the franchisee bearing the sole expense of such updates.
In addition to initial signage, the franchisee is responsible for the replacement of obsolete or worn-out signage. This obligation ensures that the Ella Cafe brand maintains a consistent and up-to-date image across all franchise locations. The franchisee must also operate the franchised business so that it is clearly identified and advertised as an "ELLA COFFEE HOUSE" business, using the trademarks as prescribed by Ella Cafe on all signs and advertising materials.