What is the registration number for the Ella Cafe trademark that was registered on December 12, 2017?

According to Ella Cafe's 2024 Franchise Disclosure Document, the trademark registration number for the mark registered on December 12, 2017, is 5353656. This registration falls under International Class 043. Another trademark was registered on July 11, 2023, with the registration number 7106828, classified under International Class 021.

The presence of a registered trademark on the Principal Register of the U.S. Patent and Trademark Office provides Ella Cafe with significant legal protection for its brand. This registration helps prevent other businesses from using similar marks that could cause confusion among consumers. It also strengthens Ella Cafe's ability to enforce its brand standards and protect its reputation.

Prospective franchisees should understand the importance of adhering to Ella Cafe's guidelines for using the trademarks, as outlined in Item 13 of the FDD. Proper use of the marks, including the appropriate symbols (®), (™), or (SM), is crucial for maintaining the validity and enforceability of the trademarks. Franchisees must also promptly report any potential infringements or challenges to the use of the marks to Ella Cafe to ensure that the brand's intellectual property rights are adequately protected.

It is also important to note that Ella Cafe has the right to substitute different trade names, service marks, trademarks, and indicia of origin for the Marks if the Marks can no longer be used, or if we determine, in our sole discretion, that the substitution will be beneficial to the System. If Ella Cafe does so, they may require franchisees to discontinue or modify their use of any Mark or use one or more additional or substitute Marks at the franchisee's expense.