What is the registration number for one of the registered trademarks of Ella Cafe?

According to Ella Cafe's 2024 Franchise Disclosure Document, one of the registered trademarks has registration number 5353656. The document also lists another trademark with registration number 7106828. These trademarks are owned by Cool Coffee Holdings, LLC, an affiliate of Ella Cafe, and are registered on the Principal Register of the U.S. Patent and Trademark Office.

It is important for prospective franchisees to understand that Ella Cafe, through its affiliate Cool Coffee, owns and protects its trademarks. As a franchisee, you are only allowed to use the trademarks that Ella Cafe designates, and you must use them in the manner they authorize and permit, including using the appropriate symbols (®/™/SM). You cannot use the trademarks in your corporate name or to incur debt on Ella Cafe's behalf.

Ella Cafe has the right to substitute different trademarks if the current ones can no longer be used or if they determine a substitution would benefit the system. If this happens, you may be required to discontinue or modify your use of any mark at your own expense. While Ella Cafe is not obligated to protect your rights to use the marks, they may choose to defend you against infringement claims at their discretion.

As a franchisee, you must immediately notify Ella Cafe of any trademark infringement or challenges to the use of the marks. You must also agree not to communicate with anyone other than Ella Cafe, its affiliates, or their counsel about any infringement, challenge, or claim. Ella Cafe has the sole discretion to take any action they deem appropriate and the right to exclusively control any litigation or Patent and Trademark Office proceeding concerning the marks. You are required to assist them in protecting and maintaining their interests in the marks.