Does Ella Cafe provide opening assistance to franchisees?
Ella_Cafe Franchise · 2024 FDDAnswer from 2024 FDD Document
l, lodging, meal, and other out-of-pocket expenses for its personals for attending the training. Franchisor reserves the right to vary the length and content of the initial training program based on the experience and skill level of any individual attending the program.
- 5.3. Opening Assistance. In conjunction with the beginning of operation of the Franchised Business, Franchisor shall make available to Franchisee, at Franchisor's expense, one of Franchisor's representatives in person or virtual at sole discretion of the Franchisor, experienced in the System, for the purpose of familiarizing Franchisee's staff with the ELLA Coffee House techniques and for the purpose of providing general assistance and guidance in connection with the opening of the Franchised Business. If Franchisee requests additional assistance with respect to the opening or continued operation of the Franchised Business, and should Franchisor deem it necessary and appropriate in its sole discretion, Franchisee shall pay Franchisor's then-current standard rates, plus expenses, for such additional assistance.
5.4. Additional and/or Remedial Training.
- 5.4.1. Franchisee will cause its Principal Executive, and other employees that Franchisor designates to attend such additional courses, seminars, and other training programs which may be offered in various formats, including but not limited to, third-party providers, online training, regional meetings or seminars, traditional classroom training, and programs offered at Franchisor's Conference. Franchisor or third-party providers may charge tuition for such additional courses, seminars, or other training programs, and Franchisee is responsible for all training-related costs and expenses including, without limitation, tuition/attendance fees, salary, travel, lodging, and dining costs for all of Franchisee's attendees who participate in the training.
- 5.4.2.
Source: Item 22 — CONTRACTS (FDD page 50)
What This Means (2024 FDD)
According to Ella Cafe's 2024 Franchise Disclosure Document, Ella Cafe will provide opening assistance to franchisees. In conjunction with the beginning of operations, Ella Cafe will make available one of its representatives, either in person or virtually at Ella Cafe's discretion, at Ella Cafe's expense. The representative will be experienced in the Ella Cafe system and will help familiarize the franchisee's staff with Ella Cafe techniques. The representative will also provide general assistance and guidance in connection with the opening of the franchised business.
If the franchisee requests additional assistance with the opening or continued operation of the franchised business, and Ella Cafe deems it necessary and appropriate, the franchisee will pay Ella Cafe's then-current standard rates, plus expenses, for such additional assistance.
It is important to note that franchisees must notify Ella Cafe in writing within thirty (30) days following the opening of their Ella Coffee House franchise if they believe the franchisor has failed to adequately provide any pre-opening services. This notification covers site selection, equipment and supplies, training, or any other matter affecting the establishment of the franchise. Failure to notify Ella Cafe within this timeframe will be deemed as conclusive acknowledgment that all pre-opening and opening services required to be provided by Ella Cafe were sufficient and satisfactory.