What is the name of the company that licenses the trademarks that Ella Cafe sublicenses to franchisees?
Ella_Cafe Franchise · 2024 FDDAnswer from 2024 FDD Document
Our affiliate Cool Coffee Holdings, LLC, a Delaware limited liability company, was incorporated on June 23, 2014. Cool Coffee Holdings, LLC licenses to us the trademarks we sublicense to you for your use in your ELLA COFFEE HOUSE Franchise Business.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 6–8)
What This Means (2024 FDD)
According to Ella Cafe's 2024 Franchise Disclosure Document, the trademarks that Ella Cafe sublicenses to its franchisees are licensed to them by Cool Coffee Holdings, LLC. Cool Coffee Holdings, LLC is a Delaware limited liability company that was incorporated on June 23, 2014.
This means that while franchisees operate under the Ella Cafe brand, the legal rights to the brand's trademarks are held by a separate entity. Ella Cafe, in turn, has a licensing agreement with Cool Coffee Holdings, LLC, allowing them to sublicense these trademarks to their franchisees.
Prospective franchisees should understand this relationship, as it could have implications for the long-term control and use of the Ella Cafe brand. For example, any changes to the licensing agreement between Ella Cafe and Cool Coffee Holdings, LLC could affect the franchisees' rights to use the trademarks. It would be prudent for potential franchisees to inquire about the terms of this licensing agreement and its potential impact on their franchise operations.