How many Ella Cafe outlets were at the start of 2021?
Ella_Cafe Franchise · 2024 FDDAnswer from 2024 FDD Document
| Coffee House Type | Year | Net Change | ||
|---|---|---|---|---|
| Outlets at the Start of the Year | Outlets at the End of the Year | |||
| Franchised | 2021 | 0 | 0 | 0 |
| 2022 | 0 | 0 | 0 | |
| 2023 | 0 | 0 | 0 | |
| Company-Owned | 2021 | 1 | 1 | 0 |
| 2022 | 1 | 1 | 0 | |
| 2023 | 1 | 2 | +1 | |
| Total Coffee Houses | 2021 | 1 | 1 | 0 |
| 2022 | 1 | 1 | 0 | |
| 2023 | 1 | 2 | +1 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 47–49)
What This Means (2024 FDD)
According to Ella Cafe's 2024 Franchise Disclosure Document, there were a total of one company-owned outlet and zero franchised outlets at the start of 2021. This means that the total number of Ella Cafe outlets at the beginning of 2021 was one.
The FDD provides a breakdown of outlet information, distinguishing between franchised and company-owned locations. For franchised locations, the number of outlets at the start of 2021 is listed as zero. For company-owned locations, the number at the start of 2021 is listed as one.
This information is useful for prospective franchisees as it provides insight into the early stages of the franchise system. The data indicates that Ella Cafe began with a single company-owned store before any franchised locations were established. This could suggest that the company initially focused on refining its business model through a company-owned operation before expanding through franchising.