How many Ella Cafe outlets were open in Florida at the start of 2023?
Ella_Cafe Franchise · 2024 FDDAnswer from 2024 FDD Document
| State | Year | Outlets at | Outlets Opened | Outlets | Outlets Closed | Outlets Sold to Franchisee | Outlets at End of the Year |
|---|---|---|---|---|---|---|---|
| the Start | Reacquired | ||||||
| of the | From | ||||||
| Year | Franchisee | ||||||
| Florida | 2021 | 1 | 0 | 0 | 0 | 0 | 1 |
| 2022 | 1 | 0 | 0 | 0 | 0 | 1 | |
| 2023 | 1 | 1 | 0 | 0 | 0 | 2 | |
| Totals | 2021 | 1 | 0 | 0 | 0 | 0 | 1 |
| 2022 | 1 | 0 | 0 | 0 | 0 | 1 | |
| 2023 | 1 | 1 | 0 | 0 | 0 | 2 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 47–49)
What This Means (2024 FDD)
According to Ella Cafe's 2024 Franchise Disclosure Document, there was 1 outlet open in Florida at the start of 2023. The table provided in Item 20 of the FDD details the number of outlets open at the start of each year, as well as the number of outlets opened, reacquired, closed, and sold to franchisees during the year. This information is broken down by state.
For a prospective franchisee, this data provides insight into Ella Cafe's growth and presence in Florida. The fact that there was only one outlet at the start of 2023, and one additional outlet opened during the year, suggests that the brand is still relatively new to the state. This could represent both an opportunity and a risk for franchisees.
On one hand, a new franchisee could benefit from being among the first to establish the brand in a particular area. On the other hand, the limited number of existing outlets could mean that brand awareness is low, and it may take more effort to attract customers. It would be prudent for a potential franchisee to further investigate the reasons behind the limited number of Ella Cafe locations in Florida and the company's plans for future expansion in the state.