How many franchised Ella Cafe outlets were operating at the start of 2023?
Ella_Cafe Franchise · 2024 FDDAnswer from 2024 FDD Document
| Coffee House Type | Year | Net Change | ||
|---|---|---|---|---|
| Outlets at the Start of the Year | Outlets at the End of the Year | |||
| Franchised | 2021 | 0 | 0 | 0 |
| 2022 | 0 | 0 | 0 | |
| 2023 | 0 | 0 | 0 | |
| Company-Owned | 2021 | 1 | 1 | 0 |
| 2022 | 1 | 1 | 0 | |
| 2023 | 1 | 2 | +1 | |
| Total Coffee Houses | 2021 | 1 | 1 | 0 |
| 2022 | 1 | 1 | 0 | |
| 2023 | 1 | 2 | +1 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 47–49)
What This Means (2024 FDD)
According to Ella Cafe's 2024 Franchise Disclosure Document, there were no franchised Ella Cafe outlets operating at the start of 2023. The provided tables in Item 20 of the FDD detail the status of both franchised and company-owned outlets from 2021 to 2023. Specifically, the table summarizing systemwide outlet information indicates that the number of franchised outlets at the start of 2023 was zero.
This lack of existing franchised locations at the beginning of 2023 suggests that Ella Cafe was either a very new franchise system or had not yet successfully launched its franchising program by that time. A prospective franchisee should consider this carefully, as it may indicate a higher risk compared to investing in a more established franchise with a proven track record of successful franchised locations.
Furthermore, the table detailing the status of franchised outlets from 2021 to 2023 shows that across all states, the number of outlets at the start of 2021, 2022 and 2023 was zero. This reinforces the fact that Ella Cafe's franchise system was in its early stages during this period. A potential franchisee should investigate the reasons behind this and carefully evaluate the support and training provided by Ella Cafe to ensure they can successfully establish and operate their franchise.