How many company-owned Ella Cafe locations were operating at the start of 2023?
Ella_Cafe Franchise · 2024 FDDAnswer from 2024 FDD Document
| Coffee House Type | Year | Net Change | ||
|---|---|---|---|---|
| Outlets at the Start of the Year | Outlets at the End of the Year | |||
| Franchised | 2021 | 0 | 0 | 0 |
| 2022 | 0 | 0 | 0 | |
| 2023 | 0 | 0 | 0 | |
| Company-Owned | 2021 | 1 | 1 | 0 |
| 2022 | 1 | 1 | 0 | |
| 2023 | 1 | 2 | +1 | |
| Total Coffee Houses | 2021 | 1 | 1 | 0 |
| 2022 | 1 | 1 | 0 | |
| 2023 | 1 | 2 | +1 |
Source: Item 20 — OUTLETS AND FRANCHISEE INFORMATION (FDD pages 47–49)
What This Means (2024 FDD)
According to Ella Cafe's 2024 Franchise Disclosure Document, at the start of 2023, there was one company-owned Ella Cafe location. The FDD provides a system-wide outlet summary for the years 2021 to 2023, detailing the number of franchised and company-owned locations at the start and end of each year, as well as the net change.
For a prospective franchisee, this indicates that Ella Cafe has limited experience operating company-owned locations, as they only had one location for several years. This could mean that the franchise system is more heavily reliant on franchisee operations or that the company is relatively new to managing its own outlets.
It's important to note that while the number of company-owned stores increased to two by the end of 2023, the initial count at the beginning of the year was one. This information is valuable for understanding the growth and operational strategies of Ella Cafe, especially when compared to the growth and performance of franchised locations.