Is the Guarantor allowed to copy or reproduce any of Ella Cafe's Confidential Information?
Ella_Cafe Franchise · 2024 FDDAnswer from 2024 FDD Document
With respect to all Confidential Information Guarantor shall (a) adhere to all security procedures prescribed by Ella Coffee Company for maintaining confidentiality, (b) disclose such information to its employees only to the extent necessary for the operation of the Business; (c) not use any such information in any other business or in any manner not specifically authorized or approved in writing by Ella Coffee Company, (d) exercise the highest degree of diligence and make every effort to maintain the confidentiality of all such information during and after the term of the Franchise Agreement, (e) not copy or otherwise reproduce any Confidential Information, and (f) promptly report any unauthorized disclosure or use of Confidential Information.
Source: Item 22 — CONTRACTS (FDD page 50)
What This Means (2024 FDD)
According to Ella Cafe's 2024 Franchise Disclosure Document, the Guarantor is explicitly prohibited from copying or reproducing any Confidential Information. The Guarantor must adhere to all security procedures prescribed by Ella Cafe for maintaining confidentiality. They are only allowed to disclose confidential information to their employees if it is necessary for the business's operation.
The Guarantor is not allowed to use any confidential information in any other business or in any manner not specifically authorized or approved in writing by Ella Cafe. The Guarantor must exercise the highest degree of diligence and make every effort to maintain the confidentiality of all such information during and after the term of the Franchise Agreement.
The Guarantor is also responsible for promptly reporting any unauthorized disclosure or use of Confidential Information. The FDD specifies that all customer data generated or obtained by the Guarantor is Confidential Information belonging to Ella Cafe. These obligations regarding confidential information survive indefinitely even after the termination or expiration of the Franchise Agreement.