What is the Ella Cafe franchisee required to comply with regarding social media?
Ella_Cafe Franchise · 2024 FDDAnswer from 2024 FDD Document
the Coffee House as Franchisor may designate. Franchisee must purchase and distribute all coupons, clothing, toys, and other collateral merchandise (and only the coupons, clothing, toys, and collateral merchandise) designated by Franchisor for use in connection with each such program, promotion, or offering. This may include, among other things, displaying signage or other literature containing information about the franchise offering.
- 9.9. Participation in E-Commerce. Franchisee must at all times cooperate with Franchisor and actively participate in any and all social media and other e-commerce advertising programs, management programs, and other platforms Franchisor requires and pay Franchisor or a third-party provider the costs associated with such programs or platforms. The costs and/or fees associated with these programs are in addition to other advertising fees under this Agreement.
- 9.10. Business Directory Listings. Franchisee must place and pay the cost of business listings in such print and online directories and categories, whether electronic or hard copy, as Franchisor may require from time to time. Amounts paid for business directory listings will not be credited toward any of the expenditures required by this Section 9.
- **9.11.
Source: Item 22 — CONTRACTS (FDD page 50)
What This Means (2024 FDD)
According to Ella Cafe's 2024 Franchise Disclosure Document, franchisees must cooperate with Ella Cafe and actively participate in any social media and e-commerce advertising programs that Ella Cafe requires. The franchisee is responsible for paying Ella Cafe or a third-party provider for the costs associated with these programs, which are in addition to other advertising fees.
Ella Cafe may create and license social media accounts, e-mail marketing software accounts, and other electronic accounts that use Ella Cafe's marks to the franchisee. The franchisee is not allowed to create websites, social media accounts, e-mail marketing software accounts, or other comparable accounts outside of those licensed by Ella Cafe.
Furthermore, Ella Cafe franchisees must comply with Ella Cafe's social media policy as communicated to them, including any modifications made from time to time. This ensures that the franchisee's social media activities align with Ella Cafe's brand standards and marketing strategies.