In the Ella Cafe FDD, what do the terms 'we,' 'us,' and 'our' refer to?
Ella_Cafe Franchise · 2024 FDDAnswer from 2024 FDD Document
To simplify the language in this disclosure document, "we", "us," and "our" refer to Ella Coffee Company, LLC, the franchisor. "You" and "your" mean the person who buys the franchise. If you are a corporation, limited liability company, or other entity, each owner of the franchise entity must sign our Guaranty and Non-Compete Agreement, which means that all of the franchise agreement's provisions also will apply to your owners.
Source: Item 1 — THE FRANCHISOR AND ANY PARENTS, PREDECESSORS, AND AFFILIATES (FDD pages 6–8)
What This Means (2024 FDD)
According to Ella Cafe's 2024 Franchise Disclosure Document, the terms 'we', 'us', and 'our' refer to Ella Coffee Company, LLC, which is the franchisor. The terms 'you' and 'your' refer to the person who is buying the franchise. If the franchisee is a corporation, limited liability company, or other entity, each owner of that entity must sign Ella Cafe's Guaranty and Non-Compete Agreement. This means that all provisions of the franchise agreement will also apply to the owners of the franchise entity.
Ella Coffee Company, LLC, was formed in May 2022 under the laws of Delaware. Their principal business address is 9743 W. Broward Blvd., Plantation, Florida 33324. Ella Cafe began offering ELLA COFFEE HOUSE franchises since July 1, 2022.
It is important for prospective franchisees to understand who the franchisor is and their obligations under the franchise agreement. The clarification of 'we,' 'us,' and 'our' in the FDD helps to avoid confusion and ensures that all parties are aware of their respective roles and responsibilities. Furthermore, the requirement for owners of a franchise entity to sign a Guaranty and Non-Compete Agreement highlights the personal commitment expected from those individuals.