What is the exception to the competitive business restriction for Ella Cafe franchisees?

• Retained Rights. The rights granted to Developer under this Agreement are nonexclusive, 1.3. and Franchisor and its Affiliates have and retain all rights within and outside the Development Area, except those expressly granted to Developer in this Agreement. Accordingly, Franchisor, its Affiliates, and any other authorized person or entity will have the right, among others, operate, and license others to (a) operate or license others to operate an Coffee House that is different model than the one operated by you at any location whether inside or outside of the Development Area and in any Reserved Area whether located inside or outside the Development Area (b) to operate, and license others to operate, Coffee Houses at any location outside the Development Area and in any Reserved Area (whether located inside or outside the Development Area), including Coffee Houses that are adjacent to or surrounded by the Development Area, (c) to advertise and promote the System in the Development Area, (d) to operate, and license others to operate, Coffee House at any locations in any Reserved Area, including Reserved Areas that are in the Development Area, (e) to engage, directly or indirectly, at wholesale, retail, or otherwise, in the production, distribution, license, and sale of any and all food, beverages, or other services and products, under the Marks or under other names or marks through any method of distribution, other than a Ella Café Coffee House, regardless of the competitive impact, and including, but not limited to, from vending machines and kiosks, food trucks, grocery stores, and other food retailers and through mail order catalogs and the Internet, regardless of the proximity to, or the competitive impact on, coffee houses developed by Developer in the Development Area.

Source: Item 23 — RECEIPTS (FDD pages 50–181)