In what currency must an Ella Cafe franchisee submit all fees and payments to the franchisor?
Ella_Cafe Franchise · 2024 FDDAnswer from 2024 FDD Document
- 7.27. Currency and Methods of Payment. Franchisee shall submit all fees and payments to Franchisor in U.S. dollars. Likewise, Franchisee shall only accept payments related to the Franchised Business in U.S. dollars. Franchisee is expressly prohibited from accepting as payment in any other currency, electronic or otherwise, including cryptocurrency and tokens such as Bitcoin, Ethereum, Litecoin, and other digital currencies or tokens. Franchisee is required to accept all forms and methods of payment that Franchisor requires, including debit cards, credit cards, stored value cards, or other non-cash systems (including, for example, APPLE PAY, and/or GOOGLE WALLET) that Franchisor specifies periodically to enable customers to purchase menu items and other authorized goods and services, and to install all hardware and/or software necessary to accept such payments. The parties acknowledge and agree that protection of customer privacy and credit card information is necessary to protect the goodwill of franchises operating under the Marks and System.
Source: Item 22 — CONTRACTS (FDD page 50)
What This Means (2024 FDD)
According to Ella Cafe's 2024 Franchise Disclosure Document, all fees and payments to Ella Cafe must be submitted in U.S. dollars. Furthermore, franchisees are only allowed to accept payments related to the franchised business in U.S. dollars.
Ella Cafe franchisees are expressly prohibited from accepting payments in any other currency, whether electronic or otherwise. This includes cryptocurrencies and tokens like Bitcoin, Ethereum, Litecoin, and other digital currencies or tokens.
To facilitate customer transactions, Ella Cafe requires franchisees to accept all forms and methods of payment that Ella Cafe specifies. This includes debit cards, credit cards, stored value cards, and other non-cash systems like Apple Pay and Google Wallet. Franchisees must install all necessary hardware and software to accept these payments. These measures are in place to protect customer privacy and credit card information, which is essential for maintaining the goodwill of franchises operating under the Ella Cafe brand and system.