As a Covenantor, what will Franchisor and Developer disclose to me regarding Ella Cafe?
Ella_Cafe Franchise · 2024 FDDAnswer from 2024 FDD Document
Because I am a Covenantor, Franchisor and Developer will disclose the Confidential Information to me in furnishing to me the training program and subsequent ongoing training, Franchisor's operations manual ("Manual"), and other general assistance during the term of this Confidentiality Agreement.
I will not acquire any interest in the Confidential Information, other than the right to utilize it in the development of the Franchised Business during the term hereof, and the use or duplication of the Confidential Information for any use outside the System would constitute an unfair method of competition.
The Confidential Information is proprietary, involves trade secrets of Franchisor, and is disclosed to me solely on the condition that I agree, and I do hereby agree, that I shall hold in strict confidence all Confidential Information and all other information designated by Franchisor as confidential.
Source: Item 23 — RECEIPTS (FDD pages 50–181)
What This Means (2024 FDD)
According to Ella Cafe's 2024 Franchise Disclosure Document, as a Covenantor, the Franchisor and Developer will disclose Confidential Information to you. This disclosure will occur during the training program, subsequent ongoing training, through the operations manual, and via other general assistance provided during the term of the Confidentiality Agreement.
The Confidential Information includes the Manual, recipes, trade secrets, copyrighted materials, methods, and other techniques and know-how related to operating an Ella Cafe. This information is considered proprietary and involves trade secrets of Ella Cafe.
As a Covenantor, you are granted the right to use this Confidential Information solely for the development of the franchised business during the term of the agreement. Any use or duplication of this information outside the Ella Cafe system is considered an unfair method of competition. You are obligated to hold all Confidential Information in strict confidence.