Besides the financial performance representation mentioned, does Ella Cafe make any other financial performance representations?
Ella_Cafe Franchise · 2024 FDDAnswer from 2024 FDD Document
Other than the preceding financial performance representation, Ella Coffee Company, LLC does not make any financial performance representations. We also do not authorize our employees or representatives to make any such representations either orally or in writing. If you are purchasing an existing outlet, however, we may provide you with the actual records of that outlet. If you receive any other financial performance information or projections of your future income, you should report it to the franchisor's management by contacting David Brand, Consultant, Ella Coffee Company, LLC, 9743 W Broward Blvd, Plantation, Florida 33324, 954-745-0800, the Federal Trade Commission, and the appropriate state regulatory agencies.
Source: Item 19 — FINANCIAL PERFORMANCE REPRESENTATIONS (FDD pages 45–47)
What This Means (2024 FDD)
According to Ella Cafe's 2024 Franchise Disclosure Document, besides the specific financial performance representation disclosed, Ella Coffee Company, LLC states that it does not make any other financial performance representations. The company also does not authorize its employees or representatives to make any such representations, either orally or in writing. This means that prospective franchisees should not rely on any financial projections or promises made by employees or representatives of Ella Cafe that are not included in the FDD.
However, if a prospective franchisee is purchasing an existing Ella Cafe outlet, the franchisor may provide the actual records of that specific outlet. This is a common practice in franchising, as it allows potential buyers to review the financial history of the location they are considering.
The FDD advises that if a prospective franchisee receives any other financial performance information or projections about future income, they should report it to Ella Cafe's management, the Federal Trade Commission, and the appropriate state regulatory agencies. This is to protect potential franchisees from misleading or inaccurate information.