What systems and procedures related to the development and operation of the Franchised Dryer Vent Squad Business may be established and communicated as part of operating assistance?

eloped, owned and operated by Franchisee pursuant to the terms of the Franchise Agreement.

"Franchisee's Administrative Office" refers to and means the Dryer Vent Squad Administrative Office from which Franchisee establishes, operates and manages the Franchised Business.

"Franchisee's Operating Territory" refers to and means the "Operating Territory" as such term is set forth and defined in the Franchise Agreement.

"Immediate Family" refers to and means the spouse of a person and any other member of the household of such person, including, without limitation, children of such person.

"Intellectual Property" refers to and means, individually and collectively, our Licensed Marks, Copyrights, Know-How, and System.

"Know-How" refers to means our trade secrets and proprietary information relating to the development, establishment, marketing, promotion and/or operation of a Dryer Vent Squad Business including, but not limited to, methods, techniques, specifications, procedures, policies, marketing strategies and information reflected in, included in, comprising and/or constituting a part of the System. Without limitation to the foregoing, Know-How shall further include information contained in the Operations Manual and the Confidential Information.

"Licensed Marks" refers to and means the trademarks, service marks, emblems and indicia of origin, including the "Dryer Vent Squad" trademark, the Dryer Vent Squad logo, Trade Dress, and other trade names, service marks, trademarks, logos, slogans and designs authorized by us in connection with the identification of Dryer Vent Squad Businesses and the Approved Services and Products, provided that such trade names, trademarks, service marks, logos and designs are subject to modification, replacement and discontinuance by us in our Reasonable Business Judgment.

"Operations Manual" refers to and means, individually and collectively, the manual(s) designated by us and relating to the development and/or operations of Dryer Vent Squad Businesses including, but not limited to, the policies, procedures and requirements for the development and operation of Dryer Vent Squad Businesses. The Operations Manual may consist of one or more volumes, handbooks, manuals, written materials, videos, electronic media files, cloud/internet based list-service, intranet, internet based and accessed databases, computer media, email, webinars and other materials as may be modified, added to, replaced or supplemented by us from time to time in our Reasonable Business Judgment, whether by way of supplements, replacement pages, franchise bulletins, or other official pronouncements or means. Subject to our modification from time to time and based on our Reasonable Business Judgment, the Operations Manual shall, among other things, designate the Approved Services and Products that must be offered and sold by the Franchised Business and the System Supplies that must be exclusively utilized by the Franchised Business. Only Approved Services and Products may be offered and sold by the Franchised Business. Only System Supplies may be used by Franchisee in the operations of the Franchised Business.

"Owner" refers to and means collectively, individually, jointly and, as of the Effective Date: (a) the officers and directors of Franchisee (including the officers and directors of any general partner of Franchisee) who hold an ownership interest in Franchisee;

Source: Item 23 — RECEIPTS (FDD pages 51–207)