factual

How are the amounts determined for a Dryer Vent Squad franchisee's contribution to the Advertising Cooperative?

Dryer_Vent_Squad Franchise · 2024 FDD

Answer from 2024 FDD Document

hisor possesses the sole and exclusive right to designate any geographic area in which two or more Dryer Vent Squad Business franchises are located as a region for the purpose of establishing an Advertising Cooperative. If Franchisee's Dryer Vent Squad Business or Operating Territory is located within the geographic area of an Advertising Cooperative, franchisee must participate in and contribute to the Advertising Cooperative. Franchisee agrees to the following:

  • (1) If Franchisor previously instituted or, in the future, institutes an Advertising Cooperative that includes, in whole or in part, Franchisee's Operating Territory or Franchisee's Dryer Vent Squad Business Location, Franchisee shall participate in and make such on-going financial contributions to the Advertising Cooperative, as determined by the Advertising Cooperative;
  • (2) Franchisor may establish foundational and organizational requirements of the Advertising Cooperative including voting provisions that allows the Advertising Cooperative to make decisions based on the simple majority vote (one vote per franchisee Dryer Vent Squad Business located within the designated area of the Advertising Cooperative) with a quorum constituting 25% of those franchisees within the Advertising Cooperative;
  • (3) Unless otherwise authorized and approved by Franchisor in writing, each Advertising Cooperative shall be organized for the exclusive purpose of administering marketing programs and the development of media (all subject to the review and approval of Franchisor) for use by members of the Advertising Cooperative in local or regional marketing;
  • (4) If at the time of execution of this Agreement an Advertising Cooperative has been established for a geographic area that includes, in whole or in part, Franchisee's Dryer Vent Squad Business location or Operating Territory, or if such Advertising Cooperative is established during the Term of this Agreement, Franchisee shall fully participate in the Advertising Cooperative and Franchisee shall execute, at the request of Franchisor, all documents required by Franchisor and Franchisee shall become a member of the Advertising Cooperative subject to the terms of those documents;

  • (5) Franchisee shall contribute to the Advertising Cooperative in the amounts as determined and required by the Advertising Cooperative or, otherwise in accordance with those documents governing the operation of the Advertising Cooperative; provided, however, Franchisee's contributions to the Advertising Cooperative shall not exceed Franchisee's local minimum marketing obligations set forth in Article 9.B. of this Agreement and Franchisee's contributions to the Advertising Cooperative shall count toward satisfaction of Franchisee's minimum local marketing obligations set forth in Article 9.B.;
  • (6) Franchisee shall submit to the Advertising Cooperative and to Franchisor such statements and reports as may be required by the Advertising Cooperative and approved by Franchisor. All contributions to the Advertising Cooperative shall be maintained and administered in accordance with the documents governing the Advertising Cooperative. The Advertising Cooperative shall be operated solely for the purpose of collection and expenditure of the Advertising Cooperative's fees for the purpose set forth in this Article 9.C.;
  • (7) No marketing materials, plans, or media may be used by the Advertising Cooperative or its members without the prior written approval of Franchisor;

Source: Item 23 — RECEIPTS (FDD pages 51–207)

What This Means (2024 FDD)

According to the 2024 Dryer Vent Squad Franchise Disclosure Document, if a Dryer Vent Squad franchisee's operating territory is within a designated Advertising Cooperative, they must participate in and contribute to it. The amount of the financial contributions are determined by the Advertising Cooperative itself.

Dryer Vent Squad may establish foundational and organizational requirements for the Advertising Cooperative, including voting provisions. These provisions allow the Advertising Cooperative to make decisions based on a simple majority vote, with one vote per Dryer Vent Squad Business located within the designated area. A quorum requires 25% of the franchisees within the Advertising Cooperative.

However, a franchisee's contributions to the Advertising Cooperative cannot exceed their local minimum marketing obligations as outlined in Article 9.B of the Franchise Agreement. Contributions to the Advertising Cooperative count toward satisfying these minimum local marketing obligations. Dryer Vent Squad businesses owned by the franchisor or its affiliates within the Advertising Cooperative's geographic area are not required to contribute to the cooperative. All marketing plans and media used by the Advertising Cooperative must receive prior written approval from Dryer Vent Squad.

Disclaimer: This information is extracted from the 2024 Franchise Disclosure Document and is provided for research purposes only. It does not constitute legal or financial advice. Consult with a franchise attorney before making any investment decisions.