Does the Dryer Vent Squad agreement specify that Alternative Channels of Distribution include print?
Dryer_Vent_Squad Franchise · 2024 FDDAnswer from 2024 FDD Document
"Direct Solicitation" refers to and means communications and/or contacts occurring through in person contact, telephone, mail, electronic mail, direct mail, distributed print media, Digital Media, Marketing Media, media distribution and/or marketing directed toward customers, potential customers or referral sources of the Franchised Business.
Source: Item 23 — RECEIPTS (FDD pages 51–207)
What This Means (2024 FDD)
According to the 2024 Dryer Vent Squad Franchise Disclosure Document, the agreement specifies that "Direct Solicitation" includes distributed print media. Direct Solicitation refers to communications and/or contacts through various methods, including in-person contact, telephone, mail, electronic mail, direct mail, distributed print media, Digital Media, Marketing Media, media distribution and/or marketing directed toward customers, potential customers, or referral sources of the Franchised Business.
This means that Dryer Vent Squad franchisees are authorized to use distributed print media as a method of direct solicitation to reach customers, potential customers, or referral sources. This could include flyers, brochures, or other printed marketing materials.
It is important for prospective franchisees to understand how they can market their business and what channels are approved by Dryer Vent Squad. Understanding the definition of "Direct Solicitation" and what it entails is crucial for franchisees to effectively market their services within their territory.