Does the Dryer Vent Squad agreement specify that Alternative Channels of Distribution include distribution outlets based on the world wide web for a Dryer Vent Squad franchise?
Dryer_Vent_Squad Franchise · 2024 FDDAnswer from 2024 FDD Document
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"Customer Vouchers" refers to and means any and all gift cards, vouchers, receipts, cards and other evidence of a pre-paid purchase transaction or goods and/or services, and whether in electronic form, printed form, card or otherwise, concerning a Dryer Vent Squad Business.
"Digital Media" refers to and means any interactive or static electronic document, application or media that is connected to and/or in a network of computers, servers and/or other devices linked by communications software, part of the world wide web (including, but not limited to websites), linked by the internet or part of a web based application, software application, smart phone based application or social media platform including, but not limited to social media platforms and applications such as Facebook, LinkedIn, Twitter, Pinterest, Instagram, SnapChat, YouTube, and including world wide web and internet based directories and local directories that refers, references, identifies, reviews, promotes and/or relates, in any way, to Dryer Vent Squad Businesses, the Franchised Business, the Licensed Marks, the System and/or Franchisor. Digital Media further includes the System Website, web pages and, if applicable, website subdomains (including those related to, associated with and/or a part of the System Website) associated with and/or related to the Franchised Business and all web pages, blog posts, videos, articles, social media accounts and pages, website directory pages, information, sub-domains and all other media and/or publications relating to the System that is displayed and/or transmitted digitally.
"Direct Solicitation" refers to and means communications a
Source: Item 23 — RECEIPTS (FDD pages 51–207)
What This Means (2024 FDD)
According to the 2024 Dryer Vent Squad FDD, the agreement uses the term "Digital Media" to refer to various online platforms. This includes any interactive or static electronic document, application, or media connected to the internet. Specifically, it mentions the world wide web, websites, web-based applications, software applications, smart phone applications, and social media platforms like Facebook, LinkedIn, Twitter, Pinterest, Instagram, SnapChat, and YouTube. It also includes world wide web and internet-based directories and local directories. These digital channels are used to refer, reference, identify, review, promote, and relate to Dryer Vent Squad Businesses.
Dryer Vent Squad's definition of Digital Media also encompasses the System Website, web pages, and website subdomains associated with the Franchised Business. This includes all web pages, blog posts, videos, articles, social media accounts and pages, website directory pages, information, sub-domains, and other media or publications relating to the System that are displayed or transmitted digitally. The FDD also specifies that the System Website refers to the webpage located at www.DryerVentSquad.com, including all webpages and subdomains that are franchisee and/or geography specific.
Furthermore, the Dryer Vent Squad agreement defines "Direct Solicitation" as communications and/or contacts occurring through various means, including Digital Media. This indicates that the franchise utilizes online platforms as a direct method for reaching customers, potential customers, or referral sources. This approach is common in modern franchising, where online presence and digital marketing are crucial for business growth and customer engagement. Therefore, franchisees should be prepared to manage and utilize these digital channels as part of their business operations.