Does Dryer Vent Squad administer System-wide marketing funds?
Dryer_Vent_Squad Franchise · 2024 FDDAnswer from 2024 FDD Document
Administration of Marketing Funds We may administer and manage System-wide marketing funds comprised of a Brand Development Fund and/or Advertising Cooperative. (Franchise Agreement, Article 9);
Hiring and Training of Employees We do not provide assistance with the hiring and training of your employees.
We may control and administer a brand development fund (the "Brand Development Fund") (Franchise Agreement, Article 9.A.).
As disclosed in Item 6 of this Disclosure Document, you must contribute a monthly sum not to exceed 2% of monthly Gross Sales to the Brand Development Fund.
We may use the Brand Development Fund for market studies, research, service development, product development, testing, research studies, technology development, advertising and public relations studies or services, creative production and printing of advertising and marketing materials, advertising copy and commercials, tracking costs, agency fees, administrative costs, which may include reimbursement for direct administrative and personnel costs associated with advertising and public relations, and any other costs associated with the development, marketing and testing of advertising, marketing and public relations materials, and the purchase of media placement, advertising time and public relations materials in national, regional or other advertising and public relations media in a manner determined by us, in our discretion, to be in the best interest of the franchisees and the System.
Our company and/or affiliate owned Dryer Vent Squad Businesses may but are not required to contribute to the Brand Development Fund.
The Brand Development Fund will be required to maintain unaudited financial records detailing its expenditures and will make available to you (no more frequently than one time in any 12-month period) an unaudited accounting of how the monies contributed to the Brand Development Fund were spent each year.
We are not required to segregate the Brand Development Fund from our general operating funds and we are not a fiduciary or trustee of the Brand Development Fund.
The Brand Development Fund will not be used to directly promote your Dryer Vent Squad Business or the marketing area in which your Dryer Vent Squad Business will be located. (Franchise Agreement, Article 9.A.).
We possess the exclusive right to authorize, establish, designate and de-authorize a local or regional advertising cooperative within those markets that we designate. We will
exclusively determine the geographic and other boundaries constituting each respective cooperative and factors that we will consider include media markets including print, television and digital. If we establish a cooperative within a market that includes your Dryer Vent Squad Business, you must contribute to the cooperative in such amounts and frequency as determined by the cooperative. Members of the cooperative will be responsible for administering the cooperative, including determining the number of contributions, marketing expenditures and allocations. However, we may require that cooperative decisions be made based on approval of a simple majority of franchisee members based on one vote per Dryer Vent Squad Business located and a quorum of not less than 25% of the designated franchisee cooperative members. If a cooperative exceeds nine franchisee members, we may require that the cooperative establish formal governing documents. Each cooperative must prepare annual unaudited financial statements that must be provided to each cooperative member for review. We reserve the right to form, change, dissolve, or merge any advertising cooperative. If we elect to form a local or regional cooperative or if a cooperative already exists as to the area of your Dryer Vent Squad Business, you will be required to participate in the cooperative in accordance with the provisions of our operations manual which we may supplement and modify from time to time. (Franchise Agreement, Article 9.C.).
Source: Item 11 — FRANCHISOR'S ASSISTANCE, ADVERTISING, COMPUTER SYSTEMS AND TRAINING (FDD pages 30–36)
What This Means (2024 FDD)
According to the 2024 Dryer Vent Squad Franchise Disclosure Document, Dryer Vent Squad may administer and manage system-wide marketing funds comprised of a Brand Development Fund and/or Advertising Cooperative. Dryer Vent Squad may control and administer a brand development fund. Franchisees may be required to contribute a monthly sum not to exceed 2% of monthly Gross Sales to the Brand Development Fund.
The Brand Development Fund may be used for various marketing and development purposes, including market studies, research, service and product development, advertising, public relations, and the creation of marketing materials. These funds can cover agency fees, administrative costs, and the purchase of media placements. Dryer Vent Squad and its affiliates may contribute to the Brand Development Fund, but are not required to do so. The Brand Development Fund will not be used to directly promote a franchisee's Dryer Vent Squad Business or the marketing area in which their Dryer Vent Squad Business will be located.
The Brand Development Fund is required to maintain unaudited financial records detailing its expenditures and will make available to franchisees (no more frequently than one time in any 12-month period) an unaudited accounting of how the monies contributed to the Brand Development Fund were spent each year. Dryer Vent Squad is not required to segregate the Brand Development Fund from its general operating funds and is not a fiduciary or trustee of the Brand Development Fund.
Dryer Vent Squad also possesses the exclusive right to authorize, establish, designate and de-authorize a local or regional advertising cooperative within those markets that they designate. If a cooperative is established within a market that includes a franchisee's Dryer Vent Squad Business, the franchisee must contribute to the cooperative in such amounts and frequency as determined by the cooperative. Members of the cooperative are responsible for administering the cooperative, including determining the number of contributions, marketing expenditures and allocations. Dryer Vent Squad may require that cooperative decisions be made based on approval of a simple majority of franchisee members based on one vote per Dryer Vent Squad Business located and a quorum of not less than 25% of the designated franchisee cooperative members.