Under what conditions will Dq Treat not unreasonably withhold approval of a licensee's proposed sales promotion or advertising materials?
Dq_Treat Franchise · 2025 FDDAnswer from 2025 FDD Document
- (2) Company will not unreasonably withhold approval of any sales promotion or other advertising materials that Licensee proposes to use, as long as Licensee's materials are factually accurate, current, in good condition, in good taste, of like quality to and not in conflict with sales promotion and other advertising materials Company furnishes or makes available to Licensee, and accurately depict the products and Trademarks.
Source: Item 17 — The following paragraph is added to the end of Item 17 of the Disclosure Document: (FDD pages 70–378)
What This Means (2025 FDD)
According to the 2025 Dq Treat FDD, Dq Treat will not unreasonably withhold approval of a licensee's proposed sales promotion or advertising materials if the licensee's materials meet certain conditions. Specifically, the materials must be factually accurate, current, and in good condition. They also need to be in good taste and of similar quality to the sales promotion and advertising materials that Dq Treat provides or makes available to the licensee. Finally, the licensee's materials must accurately depict the products and trademarks associated with Dq Treat.
This means that a Dq Treat franchisee has some flexibility in creating their own advertising, but they must adhere to brand standards and ensure accuracy and quality. This is a fairly standard practice in franchising, as franchisors need to protect their brand image while allowing franchisees some local marketing autonomy.
It is important for prospective franchisees to understand these requirements and to factor in the time and potential costs associated with developing compliant advertising materials. While Dq Treat will not unreasonably withhold approval, franchisees should still expect a review process and potential revisions to ensure compliance with the brand's standards.