Under the agreement, what does 'Punchh Technology' encompass for Dq Treat franchisees?

According to the 2025 Dq Treat FDD, 'Punchh Technology' includes several key components related to the services provided to franchisees. It encompasses the ideas, know-how, inventions, methods, or techniques developed or conceived as a result of providing the Services, including any derivative works, modifications, additions, improvements, enhancements and/or extensions made from or to the Services. This means that any new innovations or improvements to the services provided through Punchh are considered part of the Punchh Technology.

Additionally, 'Punchh Technology' includes the Platform and the databases, software, hardware, and other technology used by or on behalf of Punchh to provide the Platform. This covers the entire technical infrastructure that supports the services offered to Dq Treat franchisees. It also includes any other Punchh property related to the Services or the Platform, ensuring that all aspects of the technology used to deliver the services are included in the definition.

For a prospective Dq Treat franchisee, understanding the scope of 'Punchh Technology' is important because it defines what is considered proprietary and protected under the agreement. It clarifies that Dq Treat franchisees are using a comprehensive technology solution for managing and analyzing promotional programs, and that any modifications or improvements to this technology remain the property of Punchh. This also highlights the importance of adhering to the terms and conditions related to the use of these services to avoid any potential breaches of the agreement.