What was the total number of Dq Treat outlets operating in New Jersey at the end of 2024?
Dq_Treat Franchise · 2025 FDDAnswer from 2025 FDD Document
| State | Year | Outlets at Start of Year | Outlets Opened | Termi- nations | Non- Renewals | Reacquired by Franchisor | Ceased Operations - Other Reasons | Outlets at End of the Year |
|---|---|---|---|---|---|---|---|---|
| New Jersey | 2022 2023 | 66 64 | 1 | 2 | 64 65 | |||
| 2024 | 65 | 1 | 2 | 64 |
Source: Item 20 — UItem 20U***:** U**Outlets and Franchisee Information (FDD pages 56–67)
What This Means (2025 FDD)
According to Dq Treat's 2025 Franchise Disclosure Document, there were 64 Dq Treat outlets operating in New Jersey at the end of 2024. At the start of 2024, there were 65 outlets. During the year, one new outlet was opened, and two were terminated, resulting in the net decrease of one outlet.
For a prospective franchisee, this data indicates the recent activity of Dq Treat in New Jersey. One new store opening suggests some growth, but the two terminations could signal challenges or market saturation in the area. It is important to note that these figures include DQ® Treat, Dairy Queen®/Limited Brazier®, and Dairy Queen® soft-serve only locations, which may have non-system food.
It would be wise for a potential franchisee to investigate the reasons behind the terminations and the performance of existing Dq Treat locations in New Jersey. Understanding the local market dynamics and competition is crucial before investing in a franchise. This information, combined with further due diligence, can help in making an informed decision about opening a Dq Treat franchise in New Jersey.