What was the total number of Dq Treat outlets at the end of 2022?
Dq_Treat Franchise · 2025 FDDAnswer from 2025 FDD Document
| Outlet Type | Year | Outlets at the Start of the Year | Outlets at the End of the Year | Net Change |
|---|---|---|---|---|
| Franchised | 2022 | 828 | 789 | -39 |
| 2023 | 789 | 751 | -38 | |
| 2024 | 751 | 727 | -24 | |
| Company-Owned | 2022 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | |
| 2024 | 0 | 0 | 0 | |
| Total Outlets | 2022 | 828 | 789 | -39 |
| 2023 | 789 | 751 | -38 | |
| 2024 | 751 | 727 | -24 |
Source: Item 20 — UItem 20U***:** U**Outlets and Franchisee Information (FDD pages 56–67)
What This Means (2025 FDD)
According to Dq Treat's 2025 Franchise Disclosure Document, the total number of Dq Treat outlets at the end of 2022 was 789. This number includes franchised locations, with no company-owned outlets reported. The total number of outlets experienced a net change of -39 during 2022.
This information is crucial for prospective franchisees as it provides a snapshot of the brand's footprint and overall performance. A decrease in the number of outlets, as indicated by the net change, could signal potential challenges or market saturation that a franchisee should investigate further. It is important to note that these figures include DQ® Treat, Dairy Queen®/Limited Brazier®, and Dairy Queen® soft-serve only direct-licensed outlets.
Understanding the dynamics of outlet numbers—openings, closings, and net changes—helps potential franchisees assess the stability and growth potential of the Dq Treat franchise. While the provided data offers a historical view, prospective franchisees should also inquire about Dq Treat's future expansion plans and strategies to maintain a competitive edge in the market. Reviewing the list of terminated franchisees in Exhibit J of the FDD may also provide valuable insights.
It is also important to consider the subfranchised outlets, as the information regarding these outlets is provided by territory operators and is not independently verified by ADQ. Therefore, prospective franchisees should conduct their own due diligence to verify the accuracy of this information.