Is there a Design Services Agreement included in the Dq Treat franchise agreements?
Dq_Treat Franchise · 2025 FDDAnswer from 2025 FDD Document
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The single unit DQ® Treat franchise is a license to operate a single DQ® Treat store at an authorized location under the terms of the operating agreement (also referred to as the franchise agreement) included in this disclosure document as Exhibit B.
ADQ may permit existing franchisees with a Street location to relocate their restaurants under ADQ's relocation policy. More details about the relocation policy are included Items 5, 6, 7 and 12. If you are a current franchisee of an existing DQ® Treat store and ADQ is permitting you to relocate your store under the relocation policy, you must sign the franchise agreement and the relocation addendum included in Exhibit B. The relocation policy is not applicable to Captive-venue locations.
If you are a current franchisee of an existing DQ® restaurant that has a contractual right to renew the existing franchise at the end of its initial term, and you meet ADQ's qualifying criteria for renewal, you will be required to sign the franchise agreement and the renewal addendum included in Exhibit B.
If you are purchasing or otherwise acquiring an existing DQ® Treat store, and you meet ADQ's qualifying criteria and requirements to obtain ADQ's consent for the transfer, you will be required to sign the franchise agreement included in Exhibit B.
Conversion Program
If you operate an existing Dairy Queen® soft-serve-only or limited non-system food ("NSF") store, and meet all of ADQ's qualifying criteria, ADQ may allow you to convert your store to a DQ® Treat store by signing the franchise agreement and the applicable conversion addendum included in Exhibit C. The conversion addenda allow you to, among other things, carry over from your old agreement to the new agreement the protected territory and the continuing license fee for products made with soft-serve as an ingredient.
Source: Item 22 — UItem 22U***:** U**Contracts (FDD page 67)
What This Means (2025 FDD)
Based on the 2025 Dq Treat Franchise Disclosure Document, it is not explicitly stated whether a separate Design Services Agreement is included in the franchise agreements. However, the document does mention several agreements and addenda that franchisees may need to sign depending on their specific situation.
The FDD mentions that the single unit DQ® Treat franchise agreement, also referred to as the operating agreement, is included as Exhibit B. Additionally, franchisees relocating their stores must sign the franchise agreement and a relocation addendum, also found in Exhibit B. Similarly, existing franchisees renewing their franchise must sign the franchise agreement and a renewal addendum, which is included in Exhibit B as well. Franchisees converting an existing Dairy Queen® store to a DQ® Treat store must sign the franchise agreement and a conversion addendum, which is included in Exhibit C.
While these agreements and addenda cover various aspects of franchising with Dq Treat, such as relocation, renewal, and conversion, the excerpts provided do not specify whether a Design Services Agreement is part of the franchise package. It is possible that design services are covered within one of the mentioned agreements or are handled separately. A prospective franchisee should inquire directly with Dq Treat about the existence and terms of any Design Services Agreement and how it affects the establishment and operation of a Dq Treat store.