What technologies contribute to 'Gift/Credit/Debit Card Data' as defined in Dq Treat's PARPay services?
Dq_Treat Franchise · 2025 FDDAnswer from 2025 FDD Document
- j. "Gift/Credit/Debit Card Data" means all the data derived from EMV chip on a Gift/Credit/Debit Card, Near Field Communication ("NFC"), Apple® Pay and magnetic stripe reader ("MSR") technology that Participating Location's customer may use to swipe/insert/tap on the Device.
Source: Item 17 — The following paragraph is added to the end of Item 17 of the Disclosure Document: (FDD pages 70–378)
What This Means (2025 FDD)
According to Dq Treat's 2025 Franchise Disclosure Document, 'Gift/Credit/Debit Card Data' encompasses data derived from several technologies used when customers use their cards at a Participating Location. These technologies include the EMV chip found on most modern credit and debit cards, Near Field Communication (NFC) for contactless payments, Apple Pay, and the magnetic stripe reader (MSR). This data is captured when a customer swipes, inserts, or taps their card on the device.
For a prospective Dq Treat franchisee, understanding these technologies is crucial as they form the backbone of the PARPay service, which facilitates electronic transactions. The PARPay service allows franchisees to issue gift cards and accept credit/debit cards. The system uses Participating Location Tokens to register and monitor sales and usage of each card, and to access, read, and confirm all customer Gift/Credit/Debit Card Data.
The PARPay service also utilizes point-to-point encryption (P2PE v2.0), transport layer security (TLS v.1.2), and tokenization technology to process payments, ensuring secure transactions. Franchisees should be aware that the PARPay Service is subject to change or updates at any time at PAR's discretion, with a 15-day notification period for any changes. This highlights the importance of staying informed about updates to the payment processing system to maintain smooth operations and compliance.