What do the SMCs consist of for Dq Treat?
Dq_Treat Franchise · 2025 FDDAnswer from 2025 FDD Document
The SMCs, and the creative and sales promotion materials created in support of the SMCs, are designed to increase consumer awareness and drive trial of DQ® products and promotions, build the customer base, increase customer visit frequency, and build the DQ® brand overall. The SMCs consist of promotions and events designed to allow the DQ® system, on a market by market or national basis as determined by ADQ, to convey a uniform marketing message. The SMCs are used as the foundation for media plans in the DQ® system. Other sales promotion activities include creative materials, tie-in promotions, new product introductions, and system promotions. ADQ uses various forms of media to promote the DQ® system, brand and products, which may include broadcast or cable television, radio, newspaper inserts, ads in newspaper/shoppers, magazines, billboards, various in-store materials, exterior merchandising, various local restaurant marketing materials, online communication, social media, electronic or mobile media, and new forms of media depending on the objectives.
Source: Item 11 — UItem 11U***:** U**Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 37–47)
What This Means (2025 FDD)
According to the 2025 Dq Treat FDD, System Marketing Calendars (SMCs) consist of promotions and events designed to allow the Dq Treat system to convey a uniform marketing message on a market-by-market or national basis, as determined by ADQ. These SMCs serve as the foundation for media plans within the Dq Treat system.
These promotions and events within the SMCs are intended to increase consumer awareness, drive trial of Dq Treat products and promotions, build the customer base, increase customer visit frequency, and build the Dq Treat brand overall.
Other sales promotion activities that Dq Treat utilizes include creative materials, tie-in promotions, new product introductions, and system promotions. Dq Treat uses various forms of media to promote the Dq Treat system, brand, and products, including broadcast or cable television, radio, newspaper inserts, ads in newspaper/shoppers, magazines, billboards, various in-store materials, exterior merchandising, various local restaurant marketing materials, online communication, social media, electronic or mobile media, and new forms of media depending on the objectives.