What sign must a Dq Treat franchisee post in the Restaurant?
Dq_Treat Franchise · 2025 FDDAnswer from 2025 FDD Document
- (E) Licensee must post a prominent sign in the Restaurant identifying Licensee as a franchisee of Company in a format reasonably acceptable to Company, which includes an acknowledgment that the Restaurant is independently owned and operated by Licensee and the Trademarks are owned by Company and used by Licensee under a license issued by Company.
Source: Item 17 — The following paragraph is added to the end of Item 17 of the Disclosure Document: (FDD pages 70–378)
What This Means (2025 FDD)
According to the 2025 Dq Treat FDD, franchisees are required to post a sign in their restaurant that identifies them as a franchisee of American Dairy Queen Corporation. The sign's format must be reasonably acceptable to Dq Treat.
The sign must also acknowledge that the restaurant is independently owned and operated by the franchisee. Additionally, it needs to state that the trademarks are owned by American Dairy Queen Corporation and are being used by the franchisee under a license issued by the company.
This requirement ensures that customers understand the relationship between the franchisee and the Dq Treat brand. It clarifies that while the restaurant operates under the Dq Treat trademark, it is independently owned and managed. This type of disclosure is common in franchising to avoid confusion about liability and responsibility for the restaurant's operations.