Can sales promotion and other advertising materials produced by the NMFs be transferred to non-NMF participating restaurants and stores for Dq Treat?
Dq_Treat Franchise · 2025 FDDAnswer from 2025 FDD Document
Sales promotion and other advertising and merchandising materials produced by the NMFs are, by design, licensed only to current NMF participating restaurants and stores and may not be transferred to or used in any way by or in non-NMF participating restaurants and stores. This means that if a franchisee owns both participating-NMF and non-participating-NMF restaurants or stores, NMF materials may only be displayed in those restaurants and stores paying the NMF fee.
Source: Item 11 — UItem 11U***:** U**Franchisor's Assistance, Advertising, Computer Systems, and Training (FDD pages 37–47)
What This Means (2025 FDD)
According to Dq Treat's 2025 Franchise Disclosure Document, sales promotion and advertising materials produced by the National Marketing Funds (NMFs) are exclusively for the use of current NMF participating restaurants and stores. These materials cannot be transferred to or used by non-NMF participating locations.
This restriction means that if a Dq Treat franchisee owns both NMF-participating and non-participating stores, the NMF materials are only allowed to be displayed in the stores that are actively paying the NMF fee. This policy ensures that the funds contributed by participating franchisees are used to benefit only those who contribute to the NMF.
For a prospective Dq Treat franchisee, this implies that they must adhere to the guidelines regarding the use of advertising materials based on their participation in the NMF. If a franchisee operates multiple locations with varying NMF participation, they need to carefully manage the distribution and display of promotional materials to avoid violating the franchise agreement. This also highlights the importance of understanding the costs and benefits associated with participating in the NMF, as it directly impacts the availability and usage of marketing resources provided by Dq Treat.