What resources does Dq Treat provide to franchisees for selecting equipment, signage, fixtures, and furnishings?

According to Dq Treat's 2025 Franchise Disclosure Document, before opening their store, franchisees will receive assistance from ADQ (American Dairy Queen) in several key areas related to store setup. Specifically, Dq Treat will furnish or make available confidential lists of approved equipment, signage, fixtures, and furnishings through the ADQ website or other means. This is referenced in the franchise agreement under section 6.4(A).

This provision is important for prospective franchisees as it streamlines the process of sourcing necessary items to set up their Dq Treat store. By providing approved lists, Dq Treat ensures brand consistency and compliance with their standards. This also potentially saves franchisees time and effort in researching and vetting suppliers independently.

However, franchisees should note that Dq Treat's obligation is limited to providing these lists. It is the franchisee's responsibility to then source and purchase the items from the approved vendors. Franchisees should confirm whether Dq Treat negotiates pricing with these vendors or if franchisees are responsible for negotiating their own deals. It would also be prudent to understand how frequently these lists are updated to ensure access to current and potentially more cost-effective options.