Can Dq Treat require a licensee to participate in websites or other online communication methods?
Dq_Treat Franchise · 2025 FDDAnswer from 2025 FDD Document
- 6.14 Website and Other Online Communication. Company may require Licensee, at Licensee's expense, to participate in websites or other online communication methods (collectively "online communication") that Company sponsors or that are branded with any of the Trademarks. Company will determine the content and use of online communication and will establish the rules under which licensees generally, or Licensee in particular, must participate. Company retains all rights relating to any online communication and may alter or terminate any online communication at any time. Licensee's general conduct on any online communication is subject to this agreement. Licensee's access codes, identification codes and information Licensee receives through access to Company's websites are considered Confidential Information. Licensee's right to participate in online communication, or otherwise use the Trademarks or System on the internet, terminates when this agreement expires or terminates.
Source: Item 17 — The following paragraph is added to the end of Item 17 of the Disclosure Document: (FDD pages 70–378)
What This Means (2025 FDD)
According to the 2025 Dq Treat FDD, Dq Treat may require franchisees to participate in websites or other online communication methods that Dq Treat sponsors or that are branded with any of the Trademarks. This participation would be at the franchisee's expense. Dq Treat determines the content and use of these online communications and establishes the rules for participation. Dq Treat retains all rights relating to any online communication and may alter or terminate any online communication at any time.
The franchisee's general conduct on any online communication is subject to the franchise agreement. Access codes, identification codes, and information received through access to Dq Treat's websites are considered Confidential Information. The franchisee's right to participate in online communication, or otherwise use the Trademarks or System on the internet, terminates when the franchise agreement expires or terminates.
This means that as a Dq Treat franchisee, you may be obligated to invest in and actively engage with online platforms dictated by Dq Treat. This could include contributing to content, adhering to specific communication guidelines, and maintaining an online presence that aligns with Dq Treat's brand standards. Failure to comply with these requirements could potentially lead to a breach of the franchise agreement.