What is the relationship between Dq Treat and its franchisees, according to the FDD?
Dq_Treat Franchise · 2025 FDDAnswer from 2025 FDD Document
DQ® TREAT OPERATING AGREEMENT
This agreement is between American Dairy Queen Corporation, a Delaware corporation whose principal office is located at 8000 Tower, Suite 700, 8331 Norman Center Drive, Bloomington, MN 55437 ("Company"), and the Licensee listed on the cover page to this agreement, and is effective as stated in section 15.15.
Background
- Company and its predecessors and affiliates have expended considerable time, effort, skill and financial resources in developing the System (defined in section 16).
- Company owns, or licenses from its affiliates, the Trademarks (defined in section 16) used in connection with the System.
- Licensee desires to obtain the right to develop and operate one DQ® Treat restaurant using the System.
Therefore, the parties agree as follows:
Terms and Conditions
- 1. CAPITALIZED TERMS. Capitalized terms have the definitions given them in section 16.
- 2. GRANT OF LICENSE.
- 2.1 Authorized Location. Subject to the terms and conditions of this agreement, Company grants to Licensee the right and license to establish and operate the Restaurant identified by the Trademarks. Licensee accepts this license and will operate the Restaurant in compliance with the System and this agreement.
- 2.2 Pre-opening Requirements. Licensee must use Company's pre-opening assistance, including in-restaurant training and Restaurant opening schedules and procedures, demonstrate that Licensee satisfies Company's dry-run training requirement, and meet other pre-opening requirements specified by Company. Licensee may not open or commence operation of the Restaurant until Company notifies Licensee that all pre-opening requirements have been met. Company is not liable for any damages arising out of Licensee's failure to open the Restaurant by a particular date.
- 2.3 Limited License. The license granted by this agreement is limited to the right to operate one Restaurant at the Authorized Location, and does not include:
- (A) An exclusive area or protected territory within which Company or its affiliates agree not to issue competing franchises or operate competing businesses;
Source: Item 17 — The following paragraph is added to the end of Item 17 of the Disclosure Document: (FDD pages 70–378)
What This Means (2025 FDD)
According to the 2025 Dq Treat Franchise Disclosure Document, the relationship between American Dairy Queen Corporation (referred to as "Company") and its franchisees (referred to as "Licensee") is defined by the DQ® Treat Operating Agreement. Dq Treat grants the franchisee a limited license to establish and operate one Dq Treat restaurant at an authorized location, using the Dq Treat system and trademarks. This license is subject to the terms and conditions outlined in the operating agreement.
The franchisee is required to use Dq Treat's pre-opening assistance, including training, schedules, and procedures. The franchisee must also demonstrate that they meet Dq Treat's dry-run training requirements and other pre-opening requirements. The franchisee cannot open the restaurant until Dq Treat confirms that all pre-opening requirements are met. Dq Treat is not liable for any damages if the franchisee fails to open the restaurant by a specific date.
The license granted to the Dq Treat franchisee is limited to operating one restaurant at a specific location. The agreement does not provide the franchisee with an exclusive area or protected territory where Dq Treat or its affiliates agree not to issue competing franchises or operate competing businesses. This means that Dq Treat could potentially establish another franchise nearby, which could impact the franchisee's business.