What is the registration number for the DAIRY QUEEN principal trademark used by Dq Treat?
Dq_Treat Franchise · 2025 FDDAnswer from 2025 FDD Document
| Principal Trademarks | U.S. Reg. No. | Principal/ Supplemental Register | Date of Registration |
|---|---|---|---|
| DAIRY QUEEN | 0728894 | Principal | 03/20/62 |
Source: Item 13 — UItem 13U***:** U**Trademarks (FDD pages 49–50)
What This Means (2025 FDD)
According to Dq Treat's 2025 Franchise Disclosure Document, the DAIRY QUEEN trademark is a principal trademark registered with the United States Patent and Trademark Office. The registration number for the DAIRY QUEEN trademark is 0728894, and it was registered on March 20, 1962. Dq Treat licenses franchisees to use this trademark, among others, under the terms of the franchise agreement.
It is important to note that Dq Treat has the right to change the trademarks that franchisees are licensed to use, which could be communicated electronically or through changes to the Operations Manual. Franchisees do not retain any rights to the trademarks upon termination of the franchise agreement, and any goodwill associated with the use of the trademarks accrues exclusively to Dq Treat. Franchisees are not allowed to make any changes or substitutions to the trademarks unless directed by Dq Treat in writing.
Dq Treat is not obligated to protect a franchisee's right to use the trademarks or to defend against infringement claims arising from their use. Dq Treat retains control over any litigation related to the trademarks and has the right to decide whether to pursue or settle infringement actions. Franchisees must promptly notify Dq Treat of any infringement or unauthorized use of the trademarks and cooperate with any action undertaken by Dq Treat. If Dq Treat determines that changes or substitutions to the trademarks are necessary due to a claim of superior rights, franchisees must immediately make the required changes at their own expense and have no rights if they are required to modify or discontinue using a trademark.